Know your DJ!
Before you ask a DJ to play your record, make sure they actually play your kind of music in general. If you ask a hardcore techno DJ to play a record off your latest mixtape the odds are not likely that it will get any spins. Like a lot of DJs I’m open format, but not all DJs fall under this category.
Establish a relationship with your DJ.
Like artists, many DJs take advantage of having fan relationships through social media and love the attention when they get it. Do the guy or gal a solid, follow them on twitter, Facebook, Soundcloud, and Instagram. Shot them out and you will increase your opportunity to get the favor in return. At the end of the day it is still business, and business is all about the relationship.
If the DJ is not working in a bar,club, or house party you probably need to have a clean or radio edited version. Giving them the option will yield the best results.
Make a party record.
OK look, I know this isn’t every ones style, but unless you are approaching radio or mixtape DJs only there is a high probability that the people the DJ is playing for came out to dance. The songs I have played live in the past have to be completely outstanding if they weren’t already some kind of party style track. You get much more slack when peoples natural reaction is to dance Get More Soundcloud Plays.
Most DJs are already registered and willing to download from soundcloud. I can tell you right now if I have to register to a suspect looking 3rd party site to get your song, I am not getting your song. Some guys are OK with direct emails, but I usually ignore large file attachments unless it is from a trusted sender. Another reason to establish a good dialogue with your DJ.
High Quality Videos on YouTube.
Gangnam Style. Harlemshake. Need I say more?
Last but certainly not least. In fact, I should have made this number one. Now I will admit I have been guilty of this too. You make that hot song and just want to get it out to the world as fast as you can, but don’t lose sight of the business you are in and that is to sell music. There is so much emphasis on other aspects that you can easily get caught up and forget that your product is your MUSIC. This has to come first. When I attended the Reverbnation NY seminar last May I asked the keynote speaker how important is the sound quality and he basically responded that it was the most important aspect of your page. If an A&R hears a pop, click, or anything else that indicates a bad recording they will turn it off and are likely not going to listen to anything else you’ve done. I do nearly all of my pre-production at home so I completely understand the comfort of working whenever you want. If you can not afford a professional vocal recording at a studio that is OK, just be sure to take advantage of the technology that is accessible. Invest in a decent vocal condenser microphone and separate sound card like the M-audio box. The difference is incredible and a minimum requirement. The same thing goes for your production. DJs know that if they play a song that has poor sound quality, the crowd isn’t going to blame the artist, they are going to be upset with the DJ!
I sincerely hope these tips can get some of you guys into your local DJs rotations.